What is Socially Franklin? Its a tool that allows you stay relevant with your referral partners. Marketing yourself today requires a dynamic plan which includes using social media effectively. What is social media? Websites that allow people to create, share or exchange information, ideas, and pictures or videos. Social Media has made may people rich and famous . The question is are you using it effectively to gain market share? Realtors love our tool because we take the guesswork out of social media.